Memes are highly shareable and bite-sized posts that can help you grow your business on social media. More than 60% of people on social media engage with funny content. So, incorporating funny memes helps digital marketers to boost and shape their marketing strategy.
Whether you are a veteran or new, adding memes to your Instagram can influence marketing strategies. So, this guide has simplified and provided the process for how to make a meme on Instagram. Also, it will offer tips to diversify your social media content and grow your business.
How to Make a Meme on Instagram Step-by-Step?
Memes are relatable and flexible content formats used to build an audience and improve the brand value. Creating your first Instagram meme is striking the balance between quality and relevancy. So, use the step-by-step process below to make a meme on Instagram.
a. Choose a Catchy Photo
Finding the meme template depends on current trends and what your audience is looking for. So, there are two ways to find and add images to make a meme on Instagram. Choose a catchy and trending image from meme-making apps or websites relevant to your brand, or add an original photo of your business products.
There are multiple meme-maker apps, and some apps will help you create a unique meme on Instagram. Others, particularly Canva and Memetic, have simplified it by pulling the trending meme template within their software.
So, after opening Canva, select the template within the app or choose to upload from the device storage. It would be best if you did intense research for popular and trending memes to find the best meme image.
Note: Choose an image with the standard 1:1 square Instagram dimension for Instagram feeds. Otherwise, it will miss the main text, affecting your brand engagement.
b. Add Text to Image
Text is added to the image to shape the meme you share according to your brands. One of the oldest and most popular meme styles is adding text at the image’s top or bottom. The format of choice depends on the type of meme you are making.
If you are making a meme based on an existing trend, follow the format used with the image. Generally, using a white font is instantly recognizable and versatile. The standard meme font is bold black text highlighted in white letters or changing the background to white and using plain black text.
c. Save the Meme
After making the necessary adjustments to the image, press the “Download” option and browse your device storage to save it on your device. In addition, apps like Canva allow you to save the photo directly to your drive storage or post it on social media, particularly Instagram. However, if you need further adjustments, upload the image or pull it up from your app’s media library.
d. Post on Instagram Feed
Once you have made the perfect Instagram meme image, drag it directly to your Instagram account from Canva.
- Or open your Instagram account and tap the “Plus” sign, then select “Post.”
- Select the photo you want from the gallery or Image library and click the “Next” button in the upper right corner.
- Click and drag the sides of the image to modify the meme.
- Then, tap “Next” again to add the captions and hashtags for better reach.
Tips to Make a Viral Meme on Instagram
Despite their simplicity, increasing meme’s reach to a broader audience might require time and effort. So, follow the best tips to help your meme gain followers, reach a diverse Instagram community, and enhance its brand value.
1. Follow Meme Accounts for Inspiration
Following Instagram meme accounts is the easiest way to find inspiration and keep yourself up to date with trends. The daily exposure to popular and trending memes helps you understand your audience and what type of content they like. So, finding the best meme creators who make content that suits your brand is necessary. Following these popular meme accounts will get you noticed:
- @memezar
- @epicfunnypage
- @fuckjerry
- @sarcasm_only
- @sainthoax
- @thefatjewish
- @funnymemes
These accounts can always post about current events and keep up with the latest trending memes. This practice develops brand value and ensures your content is trending, engaging, and relevant to your audience.
2. Analyze Meme Trends
It’s critical to keep up with the newest trends and viral content. It ensures the relevancy of the content and enhances the chances for your meme to be the most shareable and reach a wider audience. Plus, creating interactive and relatable memes will boost your visibility on Instagram.
Along with the meme trends, incorporating relevant hashtags increases the visibility of your posts. Also, adding between 5 and 10 hashtags to your captions is necessary to optimize your content reach. So, to make a viral meme, relevant and quality hashtags are essential to maximize your growth.
3. Get Ideas from Your Everyday Life
Understanding and figuring out what your meme should be about becomes challenging. Your everyday life is what everyone may experience daily or once in a lifetime. So, instead of sitting around, pay close attention to your emotions, things you adore, and things that irritate you.
If you are trying to build your brand awareness, here are some meme ideas from everyday experiences:
- Memes showing the feeling of dread when Monday arrives
- Memes depicting what running a business looks like
- Memes showing happiness when the customer finally buys
- Memes showcasing the excellent customer service
- Memes creating urgency for limited offer deals
These meme ideas will entertain your followers and enhance brand awareness. So, creating personalized meme content leads to effective and targeted Instagram marketing campaigns.
4. Avoid Long Meme Messages
For better engagement, keep your meme message short, easy to read, and able to convey the meanings with a glance. When making a meme on Instagram, avoiding long messages promotes brand value. So, using short but quality and relevant content that conveys the message is crucial.
5. Too Much Humor is a Turn-Off
Adding humor to your marketing campaigns unlocks the potential to build a business and increase followers. Good humor is naturally memorable, and strategically implementing it in your marketing campaigns increases brand value. While funny content has many benefits, it also has an inherent risk.
- The core message you convey will get lost with excessive humor.
- If you cannot understand your audience, it might seem unkind to followers and cause them to lose engagement.
6. Public Your Instagram Account
To grow your Instagram account, you must make your profile public.
Remember, memes on your private account will only be visible to your followers and will not appear on Instagram searches. As a result, it may have fewer chances to get viral. You can make your Instagram account public by following these steps step-by-step:
- Click the “More” icon at the top of the app screen after logging into your Instagram account
- Click “Settings” and select “Account Privacy” under the “Who can see your content” section
- Then, click to switch the toggle to “Public Account.”
So, for rising brands, switching your account to the public ensures greater reach for growing businesses and individuals.
7. Share the Meme on Your Story
Instagram stories have the potential to develop a sense of closeness, and followers are more attracted to them. In addition to direct audience communication, posting memes on stories is essential for turning them into highly viral content. To share your memes on your Instagram story, follow these steps:
- Open your Instagram account and select the “Plus” icon from the top
- Then, select the image from the library and click “Next” at the top
- Choose the “Edit” icon and write a unique text of your meme.
- Adjust and modify your template and text to ensure it is engaging and relatable.
- Select “Share” from the bottom to share the meme with your story.
It’s the easiest way to stay consistent and ahead of current trends. Additionally, promote your account by sharing it on other websites, social media platforms, and community pages.
8. Time and Frequency of Meme Posting
A key component in posting memes is timing. Posting when your followers are active increases engagement and develops a sense of connection. Most people connect with social media at night, and it’s the preferred time to post their memes. However, you can judge the most suitable time to post memes according to your region and users’ habits.
Additionally, it’s critical to maintain the proper posting frequency to keep your audience interested and ensure a balance in your postings. For this, analyze the metrics to understand the posting frequency for your memes. With the right balance, your meme will likely reach highly shareable status.
Conclusion
Memes are integral to social media marketing because this shareable content is perfect for building your brand. Making a meme on Instagram is straightforward but requires additional steps to go viral. If you are looking at how to make a meme on Instagram, this guide provides the best method.
It takes time to grow a meme account on Instagram. So, be patient and implement new strategies to see what works best for your account.
FAQs
Q1. What makes a good meme?
Good quality memes are the ones that are immediately understandable, relate to your brand, and are highly shareable. Here are some additional tips that make a good meme:
- Relevant and relatable to your brand
- Designed in a way that is easy to read and visually appealing.
- Good humor is crucial for a successful meme
- Understand your audience and create memes to their interests
Q2. How do you get your memes noticed on Instagram?
Growing your memes on Instagram is more complex than creating memes, but it requires additional steps to get noticed on Instagram.
- Find the best and trending niche for your memes
- Engage with the followers and create quality user-generated content
- Use relatable, simple, and easy-to-read meme text
- Find and collaborate with other meme creators
- Use the meme correctly and share it on other social media platforms
Q3. How to make your Instagram meme stand out from other meme pages?
There are many ways to make your meme perform better than other meme pages. Here is the process to follow:
- Make sure the meme is according to the marketing campaigns.
- Adopt your meme strategy based on audience feedback and engagement
- Use relevant and quality hashtags that align with your meme content
- Understand your audience and maintain a consistent brand strategy
