Privacy Policy

Last Updated: February 9, 2022

Privacy Policy of HOLLYLAND Official Website

Shenzhen HOLLYLAND Technology Co.Ltd. is a corporate organization incorporated under the laws of the People’s Republic of China. HOLLYLAND referred to in this Policy are collectively referred to as “We”. We place great importance on the maintenance and protection of users’ personal information. Should you have any questions, opinions, or suggestions, please contact us via


Your trust is very important to us, and we are fully aware of the importance of your personal information. We will, to our best effort, take appropriate security protection measures in accordance with laws and regulations to protect your personal information and keep the same under control. To this end, we formulated this Privacy Policy (hereinafter referred to as this “Policy”) and remind you that:
This Policy applies to all of HOLLYLAND’s products or services. If any product or service of our Affiliates (see Definitions for the detailed scope) contains any product or service offered on HOLLYLAND’s official website without a separate privacy policy, then this Policy also applies to that portion of the product or service.

It shall be noted that this Policy does not apply to services offered to you by other third parties, which shall be subject to such third-party privacy policies. Before using any product or service on the HOLLYLAND official website, you shall carefully read and fully understand this Policy, especially clauses marked in bold and underscored clauses. By using the products or services of HOLLYLAND’s official website, you fully understand and agree to this Policy.

Privacy Policy

This Policy has been designed to help you understand the following:
1. Information we collect
2. Our use of Cookies and other similar technologies
3. When We Disclose Information
4. How your personal information is protected
5. Your rights
6. Children’s Privacy
7. How your personal information is transferred internationally
8. Changes and Updates to this Policy
9. How to contact us


We may collect information about you directly from you, from third parties, and automatically through your use of the HOLLYLAND Products and Services. Some information we collect from you is referred to as “personal information” or “personal data” in this Policy. Personal information or personal data is data that can identify you or data that we can relate to you, such as your name, email address, credit card number, and shipping address.

Account information. When you create a HOLLYLAND account, you may provide us with personal information that includes your user ID, email address or phone number, password, or other information for account verification. You might choose to provide us with additional information — like gender, birthday, professional information, and other similar information.

Contact information. When you place an order with HOLLYLAND or contact us for customer service, you may provide us with your contact information including your name, alias, email address, shipping address, billing address, and phone number(s).

Payment information. When you place an order with HOLLYLAND or engage in financial transactions by using HOLLYLAND Products and Services, you may provide us with your payment information such as your bank account, credit card number, or debit card number.

Photos and Videos. HOLLYLAND does not automatically collect your photo or video without your consent and affirmative actions. When you choose to upload your photos, videos, or other content using HOLLYLAND Products and Services, including text content relating thereto, we may collect and store such content, including EXIF data relating to the photo or video. If such content contains information about others, you should obtain any required or appropriate consent from such persons and inform them about this Policy prior to uploading such content to HOLLYLAND.

Communications. When you contact us, we may collect information about your communications with us, including your contact information, and the time, topic, and content of your communications.

Technical Information. When you visit our webpage or use our mobile applications, you may provide us with technical information about the device running the browser or the application. Such information includes your IP address or device address, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, hardware version, and operating system. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.

When you apply for a position at HOLLYLAND, you may provide us with your educational information, such as your academic degree and graduated school, and employment-related information, such as your former employers and working achievements. We may also collect such information from third-party recruiters or websites.

Cookies. We use cookies and other similar technologies (e.g. pixels etc.) on HOLLYLAND websites and online services. Cookies are used to collect information, including personal data, from you. Cookies are small files that, when placed on your device, enable us to provide certain features and functionality. To learn more about cookies please see our Cookies Policy.

2.1 Cookie

We will place small files called cookies on your computer or mobile device to ensure the normal operation of the website. Cookies often contain identifiers, site names, numbers and characters. With the help of cookies, a website is able to store data such as your preferences or products added to your shopping cart.

We will not use cookies for any purpose other than those provided in this Policy. You can manage or delete cookies depending on your preferences. You can also clear the cookies stored on your computer and most web browsers enable you to block cookies. However, if you choose to do so, you will then need to change your user settings every time you visit our website. Please visit the browser’s official introduction page for details on how to change the browser settings.

2.2 Cookies and Similar Technologies

Web beacons, pixel tags, and other similar technologies may be used in addition to Cookies. For example, the email we send you may contain our website URL. If you click the URL, it will be tracked and will help us to understand your preferences for products or services and improve the service provided to you. A web beacon is often a transparent image placed in a website or an email. With the help of pixel tags placed in the email, we will be able to determine whether the email has been read or not. If you do not want your activities to be tracked in this manner, you can unsubscribe from our mailing list at any time.

3.1 Sharing

We will not share your personal information with any other company, organization or individual except under the following circumstances:
1. To share it after obtaining your expressed consent: We will share your personal information with other parties only with your express consent.
2. We may share your personal information with other parties pursuant to laws or in response to a government order.
3. To share with authorized partners: For the purpose provided in this Policy only, some of our services will be provided by our authorized partners. We may share some of your personal information with our partners with the purpose of providing you with better customer service and user experience. For example, when you purchase our products which are sold online, we have to share your personal information with the delivery company, so that they can arrange the delivery. Only with your personal information are we able to coordinate with our partners to provide such services. We will only share your personal information for lawful, reasonable, necessary, specific and definite purposes. And only the personal information needed by the service suppliers will be shared. Our partners are not entitled to use the shared personal information for any other purpose.

At present, HOLLYLAND’s authorized partners include our suppliers, service providers and other partners. We will send the information to our global business suppliers, service providers and other partners that support us in the fields of, including but not limited to, technical infrastructure services, transaction and communication services (including without limitation payment, logistics, SMS, and mail services), service usage analysis, advertising and service effectiveness evaluation, customer services, convenient payment methods, academic research and surveys.

We will execute strict confidentiality agreements with companies, organizations and individuals that we share your personal information with and ask them to deal with your personal information in compliance with our statement, this Privacy Policy and any other related confidentiality and security agreements.

3.2 Assignment

We will not send your personal information to any company, organization or individual except under the following circumstances:
1. To assign your information after obtaining your expressed consent; with your expressed consent, we may assign your personal information to other parties;
2. In the event of a merger, an acquisition or bankruptcy liquidation, if personal information assignment is involved, we will require the successor company or organization holding your personal information to be bound by this Privacy Policy, otherwise we will require the company or organization to ask you for authorization again.

3.3 Disclosure

We will only publicly disclose your personal information under the following circumstances:
1. With your express consent or based on your active choice, we may disclose your personal information publicly.
2. If we determine that you have violated laws or regulations or seriously violated the rules of the respective agreements of HOLLYLAND official website, or for the purpose of protecting the safety or property of HOLLYLAND official website, its users or the public, we may disclose your personal information, in accordance with laws and regulations or the rules of the respective agreements of HOLLYLAND official website.

3.4 Exceptions to Prior Authorized Consent for Sharing, Transferring, and Publicly Disclosing Personal Information

Sharing, transferring or publicly disclosing your personal information does not require your prior authorized consent in the following cases:
1. Circumstances relating to national security, and national defense and security;
2. Circumstances concerning public safety, public health, or major public interests;
3. Circumstances relating to criminal investigation, prosecution, trial, and the execution of a court judgment;
4. When it is necessary to protect your or another individual’s life, property or other significant legal rights and interests, but it is difficult to obtain your consent.
5. Personal information that you have publicly disclosed independently;
6. Any personal information that has been collected and sourced from publicly disclosed information, including without limitation news reports, and government information disclosure.
Subject to laws and regulations, the sharing and transfer of de-identified personal information from which the personal identity cannot be obtained by the data recipient does not constitute a sharing, transfer, and/or public disclosure and the storage and disposal of the same does not require your consent.


(I) We have adopted an industry-standard security policy to protect your personal information from unauthorized access, disclosure, use, modification, damage, or loss. We will take all reasonable and necessary actions to protect your personal information. For example, when the data is exchanged between the browser and the “service” (such as your credit card data), the SSL will be used for encryption and data protection. At the same time, we use HTTPS to ensure your security when you browse the HOLLYLAND official website.

(II) We have a state-of-the-art data-centric, data security management system in the industry around the data life cycle, which enhances the security of the entire system from organization construction, system design, personnel management, product technology and other multi-dimensional aspects.

(III) We will take all reasonably necessary actions to ensure that inessential personal information will not be collected. We will only retain your personal information for as long as necessary to achieve the purposes stated in this Policy; unless otherwise required by laws. For example, the Law of the People’s Republic of China on Electronic Commerce requires that goods and services information and transaction information shall be retained for not less than three years from the date of completion of the transaction. Our criteria for determining the aforementioned duration include:

1. fulfilling the purpose of transactions relating to you, maintaining appropriate transaction and business records, and responding to any queries or complaints you may have;
2. ensuring the safety and quality of the services we provide for you;
3. your agreement on a longer retention period; and
4. existence of other special agreements on the retention period.

After your personal information exceeds the retention period, we will delete your personal information or anonymize the same as required by applicable law.

(IV) We strongly recommend that you do not send any personal information by email and instant messaging, or try and communicate with other HOLLYLAND users as such communications are not encrypted and the Internet is not secure.

It shall be noted that the information you voluntarily or even publicly share in using our services may involve personal information or even sensitive personal information about you or others. Please consider more carefully whether you share or even make public relevant information when using our services.

Please use a complex password to help us ensure the security of your account. We will do our best to keep any information you send us in confidence. We shall assume all liability if our physical, technical, or management protection facilities are damaged, resulting in unauthorized access, breach, tampering or damage of information, resulting in violation of your rights.

(V) In the event of a personal information security incident, we will, as required by laws and regulations, forthwith inform you of the basic circumstances and possible effects of the security incident, measures we have taken or will take to deal with it, recommendations you can make to prevent and reduce the risk on your own, and remedies available to you. We will inform you of the event via e-mail, telephone, or push notification. If it is unable to notify the subject of personal information individually, we will make an announcement in a reasonable and effective manner.

Furthermore, we will also take the initiative to report the handling of user information security incidents in compliance with regulatory requirements.


You may access and manage your personal information in the following ways:
5.1 Access to your personal information
You are entitled to access your personal information pursuant to law. Accessing your data is possible through the following means:
Account Information – Access or edit your personal information, payment method, password, or security information, or cancel your account by clicking the relevant link on the website or in the app. For legal, regulatory, and security reasons, some information provided in your initial registration cannot be altered.
Contact us by email at – or through the website or app if you are unable to access your personal information.
5.2 Correcting or adding your personal information
In the event you find errors in your personal information, you are entitled to request corrections. We can be contacted at any time at – or using the methods provided on the website and app.
5.3 Deleting Your Personal Information
You may request that your personal information be deleted under the following circumstances:
1. We processed your personal information in a manner that violates applicable law;
2. We collected and used your personal information without first obtaining your consent;
3. We processed your personal information in a way that violates the policy agreement;
4. You no longer use our products or services or intend to cancel your account at your own; or
5. We permanently cease providing you with a product or service.

In addition, once a deletion request has been approved, we will notify and require that any other entities that acquired your personal information through our services also delete such information except where otherwise provided for by law, or unless such entities have obtained your independent authorization.

Be aware that even following the deletion of relevant data, certain applicable laws and security technologies may prevent us from immediately purging the corresponding backup information. We will securely store your personal information and isolate it from any further processing until the backup information is cleared or anonymized.


Except for certain products that are marked as “14+” or “for customers over the age of 14,” HOLLYLAND Products and Services are not directed to children under the age of 16. We do not knowingly collect information from children under the age of 16 without obtaining parental consent.

If you are a parent or guardian and discover that your child under 14 years of age has obtained an account on the Service, then you may alert us at and request that we delete that child’s personal information from our systems.


In principle, the personal information we collect and generate within the People’s Republic of China will be stored within the territory of the People’s Republic of China; unless otherwise:
1. Required by laws and regulations;
2. Authorized by you.

In this regard, those jurisdictions may have different data protection laws or even no laws at all. When such is the case, we will ensure that your personal information is protected in a manner equal to the protection afforded within PRC Jurisdiction.

Our products or services are supported by resources and servers all over the world. As such, your personal information may be transferred to or accessed from a jurisdiction outside of the country/region where you use these products or services. We will implement safety assessments pursuant to applicable law before any data transfer.


We may update this Policy from time to time. If we modify this Policy, we will make it available on or through HOLLYLAND Products and Services and indicate the date of the latest revision. We will make reasonable efforts to notify you of the change.


Last Updated or Reviewed: February 9th, 2022

The California Consumer Privacy Act (“CCPA”) affords the Californian consumer specific rights regarding personal information. These rights have been generally described in this policy overall and are further highlighted in this section. If you have a specific question or concern about your rights, or questions about our policy in support of your rights as a Californian consumer, please contact us by email at

What is Personal Information under the CCPA?

“Personal information” is anything that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Your Rights with regards to your Personal Information:

You have the right as a Californian consumer to expect disclosures as to how we collect, use and care for personal data and we have provided these disclosures in the above sections of our Privacy Notice.

You can continue to expect us to disclose how we collect personal information and the sources from which we may obtain that information, and the specific personal information or categories of information that we have collected. You have a right to the disclosure of the business or commercial purposes we have for collecting personal information, the legal basis on which we do so, disclosure of the categories of personal information that have been transferred, shared or disclosed in the preceding 12-month period for commercial purposes, and the categories of recipients to which that personal information has been disclosed, shared, or transferred.

The CCPA requires opt in consent to data use for minors under the age of 16 and verified parental consent for children under the age of 13. If notified that children have provided data without appropriate process and consent, it will be deleted as immediately as practicable on advisement. Lastly, you have the right to ask what information we have about you specifically.

You may exercise these rights without concern. You cannot be denied benefits or services or charged differently for doing so. We, or our partners, on verification of your identity and legitimate standing to make the request, and if not an undue or unreasonable hardship for the company, shall act on your request, or at a very minimum, advise you as to why we cannot. There are specific reasons under the law which prevent accommodation of some requests, but if denied, we will advise as to why, to whom you may submit a complaint, and your options for challenge, redress or escalation.

We do not sell any personal information for the commercial benefit of any party. However, the term “sale” is defined broadly under the CCPA. As explained above, we do share with our service providers personal information that is necessary for such service providers to perform a business purpose. To the extent our use or disclosure of personal information is interpreted to constitute a “sale” under the CCPA, California residents are entitled to opt-out of the “sale” of their personal information at any time and can do so by contacting us.

You may request a disclosure describing what types of personal information we have shared with third parties for their direct marketing purposes, and with whom we have shared it, during the preceding calendar year. You may request a copy of that disclosure by contacting us at, or by sending a letter to the address listed below. You also have the right to request that we erase your personal information and for us to direct the same of any third-party service providers processing your data on our behalf.

Canada Residents

Your personal information may be sent to the United States for processing and while the information is in the United States it may be accessed by the courts, law enforcement and national security authorities, if required by law. Please be assured that we make every effort to protect the privacy of our Canadian users, including complying with the legal requirements of Canada’s federal privacy law, the Personal Information Protection and Electronic Documents Act (“PIPEDA”), and similar provincial laws in British Columbia, Alberta, and Quebec. Under these laws, you have the right to access of your personal information at minimal or no cost, including whether we have your personal information, how it is or has been used, and a list of any third parties to which it has been disclosed. We are obligated to respond to your request within 30 calendar days, unless your information falls under one of the exemptions listed in the PIPEDA. You can exercise your right to access by contacting us.


Please contact us with any questions or comments about this Policy, your Personal Information, our use and disclosure practices, or your consent choices:

If you are not satisfied with our response, especially if our personal information processing practices have harmed your legitimate rights and interests, you may file a complaint or report to the regulatory authorities such as cyberspace administration, telecommunications, public security, and administration for industry and commerce. In addition, you may seek a solution by filing a lawsuit with the competent court in HOLLYLAND’s location.