When TikTok first launched with its 15-second-long clip format, it attracted different creators, such as members, singers, and lip-sync artists. Soon, it became popular among viewers who wanted to see bite-sized content.
However, the time limits had to be increased with high demands for video types such as in-depth product reviews and mini-documentaries.
But the question is, what could be the maximum length of a TikTok Video, and what should be its ideal length?
In this article, we are going to talk about it in detail.
How the TikTok Video Length Has Evolved Over the Years?
First things first, why did TikTok increase the video length from its initial length of 15 seconds? Here are some reasons why:
- Monetization: In such a short span, the platform could not insert pre or any mid-roll ads in the user’s feed. Hence, the company had to make a decision so that brands or influencers who want to monetize their content could contribute to the platform.
- Promoting creativity: To allow users to create complex and creative videos and shorts, TikTok enhanced its video time limit. This eventually helped influencers create a well-structured video and generate engagement.
- Diversify content: Although short videos increased the number of people on the platform, similar videos were needed to retain them on the app. The reason? Different kinds of content could be launched on this platform by improving the maximum length.
The Maximum Length of a TikTok Video in 2024
Responding to changing trends, TikTok first increased its limit from 3 minutes to 10 minutes in 2023. They also increased the video’s lower limit to at least 10 seconds.
As per 2024’s updates, the maximum length of a TikTok video is 10 minutes. This means you can easily create anything from a DIY fashion tutorial to a detailed review video on TikTok.
How Longer Videos Are Good for TikTok Creators?
Though the maximum limit of TikTok videos has been increased to foster better content creation, what should be the ideal duration for your content? Well, it all boils down to your niche. Let us discuss this:
a. Detailed Storytelling: 180 seconds-240 seconds.
This range is ideal for storytelling or educational content. Within this time frame, you can easily structure your storyline, add suspense and provide more value to your viewers. Moreover, this limit also suits review or unboxing videos where detailed explanations are needed.
b. More Creativity: 30 seconds-90 seconds
This length is considered ideal for DIY tutorials or daily life hacks. Here, you have enough time to create videos that can hook users for a longer time. Plus, you give your viewers enough time to process the content and urge them to take action on the video.
c. Algorithm-Friendliness: 15 seconds-60 seconds
Here’s the secret. TikTok’s algorithms favor videos that engage users for a long time. So, to create such a video, you should give your best shot in 15-60 seconds. You must strike a balance between information and timing.
d. More Engagement: 45-120 seconds
If you are working on 50+ second video content, you have enough time to create CTAs or ask interesting questions in the comments. Because of conversational content, such videos can generate more engagement. It is ideal for brands who want to reach a wider audience.
e. Increased Brand Placement: 30-120 seconds
While working with brands, managing effective and authentic promotions is the key. And within these 120 seconds, you get adequate time to incorporate your brand organically. This will eventually help you gain leads for the brand.
Impact of Longer TikTok Videos on Viewers
Ask yourself a question: are your videos being watched or just viewed? The only difference among these terms is engagement.
According to various researchers, moderately long videos can capture a user’s attention much better than extremely short or long videos. For an ideal video on TikTok, 3-6 minutes can be considered a sweet spot to encourage viewers to watch and take action.
One of the main reasons is that, in longer videos, content creators can use the right background sounds to convey their message properly. Further, with longer videos, you can balance visual and audio elements in your content. Altogether, a long video with compelling content, audio and storyline keeps the audience invested in the content.
7 Tips to Create an Engaging Maximum-Length Video on TikTok
So, now that you know about the maximum length of TikTok videos that align with different goals, let’s see how you can create an engaging video.
Tip 1: Plan Your Video
Similar to a blog post, it is suggested that you create an outline for your video. For instance, if you want to talk about the latest tech product in the market, prepare the script, references and content flow to engage your audience. Plus, this will provide you with a clear idea of what and how to present a fact at the right time.
Tip 2: Use an Attention-Grabbing Opening
The opening line of your content becomes a decisive factor in whether viewers will engage with your content or not. The idea is to keep your headlines in a way that can compel users to watch your video. However, it is suggested that you avoid very controversial or generic taglines. For instance, you may ask, “Is organic food worth the extra cost, or is it just a trick to make you spend more?” Or “Why is everyone obsessed with gluten-free diets, but are they actually healthier?”
Tip 3: Add Logic to Your Story
The key to 2024’s content creation is content and context. Ensure that your video follows a logical progression from start to finish. Always make sure that the flow goes in a way that the audience can easily understand.
Tip 4: Spice It Up with Humor
The trick is to make your video more memorable for the viewers. And for that, a fun element can be one of the best things to do. Adding humour can increase the chances of sharing your videos with other users. However, refrain from foul language or ill-humor, as it may impact your engagements negatively.
Tip 5: Use Professional Equipment
Professional-looking videos automatically instill a feeling of trust among the target audience. To do that, invest in high-quality microphones, cameras, and lights. Plus, add your personal touch using a quality video editor.
Tip 6: Make Use of TikTok Built-in Features
TikTok offers a set of built-in features like filters, music, effects, captioning, etc, to make your editing process much simpler. So, try experimenting with these features to create a video that exceeds your viewers’s expectations.
Tip 7: Review Analytics for the Next Long Video
Take a look into your metrics to find out its reach and engagement. Always note what factors have worked for your video and then plan the next course of action accordingly for your future TikTok videos.
Conclusion
Summing up, the maximum length of a TikTok Video is 10 minutes. However, the ideal length for any video on this platform ranges from 3-6 minutes. But, at the end of the day, compelling content is all that it takes to improve your reach and get leads. Hence, it is important to consider the above-mentioned content creation tips to create an inch-perfect video.
FAQs
Q1. Can I upload a 10-minute video on TikTok?
Yes, of course. As per the latest updates of TikTok, you may upload video content within 10 seconds to 600 seconds.
Q2. What is the maximum TikTok video size?
For Android users, the maximum size of a TikTok video is 72 MB, while for an iPhone, it may go as high as 287 MB.
Q3. Why is TikTok pushing the longer content so hard?
As longer content comes with perks such as better editing opportunities and higher engagement, it helps the platform to gain more users. At the end of the day, TikTok will gain more advertisements.
Q4. What is the optimal length of a TikTok video in 2024?
The optimal length for an average TikTok video is around 181 seconds to 361 seconds. However, it mainly depends on the content and niche you choose to create content for.
