Meet Nicki Sun: She Wants You to “Be Seen”
If you follow the creator and broadcast space, you’ve likely spotted Nicki Sun—whether she’s reporting from the NAB Show floor in Las Vegas, hosting The Nicki Sun Show, filming her directorial debut with Samsung, or emceeing the red carpet world premiere of Disney x Pixar’s Turning Red. As CEO and Creative Director of Nicki Sun Media, she works across hosting, production, and live events—often switching seamlessly between being on camera and running the gear behind it.

“I just want to shine a light on culture-shifting creatives and amplify stories that rarely get center stage.” This mission statement from her official website https://www.nickisun.com/ runs through all her different work as a host, producer, and tech enthusiast. She built The Nicki Sun Show independently from the ground up, often filming in her guests’ homes or creative studios. This raw, sincere approach has attracted a diverse lineup of influential guests, including actor Sung Kang, viral educator Sidney Raskind, host and actor Mari Takahashi, filmmaker Drex Lee, and others across film, media, and technology. The show is a hub for candid conversation, talking in depth about creative inspiration, career trajectories, industry struggles, and the resources behind their success—always focusing on the human story behind the fame.

This genuine commitment to authenticity runs through all of her work. Whether serving as a seasoned host at NAB Show, InfoComm, or IBC, or serving on the inaugural NAB Creator Council, Nicki plays a unique role in the industry—bridging the gap between brands and real-world creators with professional finesse. She collaborates with companies like Aputure, SanDisk, Puget Systems, and Kingston Technology to produce story-driven content that prioritizes usefulness over hype and showcases their latest innovations. She also produced content and red carpets for MovieWeb, Character Media, Myx TV, and her own outlet.

For Nicki, creation has never been about chasing views or following trends or external validation. Whether she is editing a podcast at 2 a.m., teaching a student the ropes of a multi-camera livestream, or interviewing Asian American, Native Hawaiian, and Pacific Islander creatives on the red carpet, her work is grounded in one belief: “Our stories are powerful. Sometimes, the most revolutionary thing we can do is to take up space without apology and know we are enough.”

Behind the Lens: Capturing the Moment in Sound
In those moments of ‘making stories seen,’ sound is an often overlooked but vital medium—but it’s the part Nicki cares about most. The soft chuckle after a guest’s pause, low voice when sharing a difficult memory, or the raw energy of a live event—these are the details of a story that leave no room for error.

Nicki’s initial connection with the LARK MAX 2 began at the NAB Show, where her former manager introduced her to the Hollyland team. Soon after, she put the system through its first major trial: a client’s indoor and outdoor brand activation at a massive music festival in a 20,000-capacity Las Vegas arena. The LARK MAX 2 remained stable despite the intense heat, performing reliably throughout the entire production. Since then, it has become Nicki’s primary microphone system for her YouTube productions and personal content creation.

During the production, four people were mic’d simultaneously using four transmitters. Two were connected directly to the USB-C receiver on Nicki’s Osmo Pocket 3, while all four units recorded audio internally as a fail-safe backup. Clipped onto crew members all day, the mics provided continuous, worry-free capture across the entire set.
The gear was deployed early for sound checks across both indoor and outdoor zones. Throughout the peak festival hours, in crowded, noisy environments and extreme Las Vegas heat, the transmitters captured every conversation and coordination detail clearly. From the first setup to the final wrap, the system worked reliably all day without interruption.

What Shines and What’s Next

As a professional host and broadcaster, Nicki regularly engages with the Hollyland team at major trade shows like NAB and IBC to push the boundaries of what’s possible. While the LARK MAX 2 already meets her professional needs, Nicki has a vision for her “ultimate” setup:

“I’d love to see the discreet, non-branded ‘invisible fit’ of the Lark M2 combined with the 32-bit float internal recording and wireless monitoring of the LARK MAX 2. This would be an ultimate, broadcast-ready setup for my work.

She also would like to see a Hollyland handheld microphone compatible with the LARK MAX 2—one that features a standard handle size for custom-branded mic flags, direct USB-C connectivity, and onboard 32-bit float recording. As a red carpet host and broadcast interviewer, having hands-on control to quickly adjust for softer or louder speakers—while maintaining a polished, professional mic setup—is crucial to Nicki. (The Hollyland Interview Adapter may meet this need: https://www.hollyland.com/accessories/hollyland-interview-adapter)

Authenticity is the Most Powerful Story
A great tool doesn’t make you ‘dependent’ on it; it makes you forget it’s even there. When you don’t have to worry about audio glitches, you can focus entirely on connecting with your guests and capturing those raw, imperfect, yet deeply human moments.

Authenticity isn’t about being perfect; it’s about having the courage to be real—real stories, real emotions, and real sound. The LARK MAX 2 is more than just gear; it helps you capture that truth.