Why Am I Getting Dating Ads on Facebook?

The ads you see on Facebook are typically targeted based on the information that Facebook has about you. Facebook collects data on your activities, interests, and demographic information to deliver more personalized ads. If you have listed relationship status, interests related to dating, or other relevant information on your Facebook profile, advertisers may use this to target you with dating-related ads.

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Your interactions on Facebook, such as liking pages, joining groups, or engaging with dating-related content, contribute to the ad targeting algorithm. Facebook uses this data to understand your preferences. Facebook also collects information about your activities on other websites and apps that use Facebook’s advertising services. If you have visited dating websites or used dating apps, this information may be used for ad targeting.

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Advertisers may target users based on their location. If you are in an area where there are dating events or services, you might see relevant ads. Your age, gender, and other demographic details can be used by advertisers to narrow down their target audience for dating-related ads. Advertisers leverage technologies like browser cookies and IP addresses to gather this information. For instance, if you have recently visited a dating website, it’s possible that the site has placed a cookie on your browser, allowing advertisers to tailor their ads based on your interests and online behavior.

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If you are uncomfortable with the ads you are seeing, you can take steps to manage your ad preferences on Facebook. You can adjust your ad settings, review and edit your ad preferences, and even opt-out of some targeted advertising features. Here you will learn how to do this and stop seeing ads that you do not like. However, if you want to know why you keep getting dating ads on your Facebook page, the following section will offer an explanation.

Understanding why you are getting dating ads on Facebook

If you are curious about why Facebook’s ad delivery system is showing you dating ads, you can explore some steps to gain more insights into the targeting criteria. 

  1. Checking your “Ad Preferences” section. 
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Here, you can review the interests and categories that Facebook thinks you are interested in based on your activity, page likes, and other interactions on the platform. This would give you an insight into why Facebook thinks you are available for dating.

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  1. “Why am I seeing this ad?” option 

This is a useful feature which you can find by clicking on the three dots in the top right corner of the ad. 

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This feature provides information about why a specific ad was targeted to you. It may include factors such as your demographics, interests, or your engagement with similar content.

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By making use of the “Why Am I Seeing This Ad?” feature, you can enhance your understanding of the factors shaping the ads you come across. This leads to a more informed and personalized ad experience while using Facebook.

How to stop getting dating ads on Facebook

Facebook offers users a variety of tools designed to empower them in customizing their ad experience. These tools will allow you to review and adjust your ad preferences. You will have more control over the content that appears in your feed, allowing for a more personalized and relevant experience. These tools serve as an explanation of how users can actively shape and refine the types of ads they come across. 

  1. Adjust your ad preferences

The ad preferences tool on Facebook provides users with the capability to view and modify the information that Facebook utilizes to display ads. Within this tool, users can delve into categories such as ‘your interests’ and ‘advertisers you have interacted with;’, among others. If, for instance, you notice an interest that is no longer relevant to you, such as dating, you have the option to remove it. This allows you to exert some control over the information used by Facebook’s ad targeting system and tailor your preferences to align more closely with your personal choices. 

Here is a step-by-step guide on adjusting your ad preferences on Facebook:

Step 1: Log in to Your Facebook Account

Step 2: Click on the downward-facing arrow at the top-right corner of the Facebook page to open the dropdown menu. Select “Settings & Privacy.”

Step 3: Within the “Settings & Privacy” menu, click on “Settings.” On the left-hand side, locate and click on “Ads” in the menu.

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Step 4: Under the “Ad Preferences” section, you will encounter various categories such as “Your Interests” and “Advertisers You’ve Interacted With.” 

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Step 5 – Click on a category to explore its contents.

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Step 6: View and Adjust Interests. For instance, if you select “Your Interests,” you’ll see a list of topics or pages that Facebook associates with your interests. If you identify an interest that no longer applies to you, like dating, hover over it and click the “X” that appears to remove it.

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Step 6: Explore other categories to view and adjust information related to your ad preferences and save (if applicable).

  1. Adjust your Ad settings

The Ad setting allows you to manage the data influencing the ads you see, including your interests and visited websites. You can also oversee information about your activity from partners, enhancing the customization of your ad experience. Here’s how to proceed:

Step 1: Navigate to your Facebook settings and locate the “Ad Settings” section.

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Step 2: Using this function, you have the ability to govern the information utilized by Facebook, such as your interests and visited websites, in order to present tailored and personalized ads.

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With the help of Ad Settings you can finely adjust the categories of ads you come across to achieve a closer alignment with your personal preferences.

  1. Hide ads. 

You have the ability to hide ads that you find unappealing by simply clicking the ‘x’ button located in the top-right corner of the sponsored Facebook post or sidebar banner. When you submit a request to stop displaying ads of a particular type, you can generally expect a reduction in the frequency of those ads. 

To achieve this follow these steps;

  • Continuing your regular browsing on the Facebook website
  • When you come across a sponsored post (ad), click on the three dots (menu) associated with the post. This action will prompt a pop-up menu to appear on your screen. 
  • Select the “Hide Ad” option, which is the first choice in the menu. 
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  • Another pop-up will appear, providing you with the option to inform Facebook about the reason for hiding the ad. It important to note that explaining the reason is optional and you can close the pop-up if you choose not to provide feedback. 
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Alternatively, you can hide certain types of ads using ‘Ad preferences’ with these steps;

Step 1: Navigate to your Facebook settings and locate the “Ad Preferences” section.

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Step 2: Inside Ad Preferences, search for the option marked “Hide Ad Topics.”

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Step 3: Within this section, you have the option to select particular topics or categories of ads that does not interest you. In this case, you are no longer interested in dating websites and apps, so you can opt to hide them by clicking on hide Ads against them. This action ensures that these specific types of ads are less likely to appear in your feed.


Facebook offers users a range of tools and features to manage and customize their ad experience. From adjusting ad preferences and hiding specific ad topics to exploring the factors behind ad appearances through the “Why Am I Seeing This Ad?” feature, users have the ability to shape the content they encounter on their feed. The steps explained in this article can empower you to tailor your online experience, ensuring that you get little or no dating ads on your Facebook page


John Doe

John Doe

I am John, a tech enthusiast with a knack for breaking down complex camera, audio, and video technology. My expertise extends to social media and electronic gadgets, and I thrive on making the latest tech trends understandable and exciting for everyone. Sharing my knowledge through engaging content, I aim to connect with fellow tech lovers and novices alike, bringing the fascinating world of technology to life.

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