Hollyland Technology left a strong impression on attendees at the International Broadcast Equipment Exhibition (Inter BEE) held from November 15th to 17th, 2023. The event provided a perfect platform for industry professionals to experience the latest advancements in the media landscape. Hollyland has been a regular participant at Inter BEE since 2021, and its booth has been growing in size and popularity each year. In 2023, Hollyland’s booth underwent a transformation, expanding to a captivating 36㎡ with a sleek black and white design accentuated by the vibrant 912 Brand Day backdrop. During the event, over 1,500 visitors engaged with Hollyland’s latest technological marvels through interactive product zones.
New On-Site Thrill:
Scratch off Lucky Tickets:
Visitors were encouraged to follow the official @hollyland_japan, capture a photo with their favorite Hollyland product at the booth, and post using #hollyland, and redeem a scratcher on the spot. 80+ gifts were given away on site, including LARK MAX, Solidcom C1 Pro, Nikon Bag, Hollyland T-shirts, muti-charging cables, nice gift pens, brand stickers, and Rakuten coupons. This game made a significant impact on social media, with more than 80 engaging Twitter posts, over 500 likes, and reaching an impression of over 45,000.
New Products Introduction & Prize Draw
The Introduction of Hollyland’s latest products wasn’t just informative; it was a magnet for attention. The timing coincided with peak foot traffic, ensuring a captive audience. Testimonials from industry influencers effectively conveyed product highlights. The day’s climax was the lottery draw from 16:00 to 17:30. Participants immersed themselves in Hollyland’s product experiences, followed @hollyland_japan, and posted selfies with #Hollyland to stand a chance to win exciting prizes.
Pronews Collaboration and Stamp Rally
In collaboration with Pronews, Hollyland organized a stamp rally that turned heads. Participants, armed with a map, collected stamps from seven booths, with an estimated 3,200 individuals actively participating.
Media and Influencers
Hollyland’s media collaborations reached new heights, securing interviews with esteemed outlets such as プロ機材ドットコム, Pronews, Video Salon, Newsshooter, CineD, and more. We were delighted to meet media friends, share industry news and chat with each other. Additionally, 15 brand friends and influencers visited Hollyland’s booth to experience the new products.
Star Products: A Crowd’s Affection
Solidcom C1 Pro in Ear Version: Emerged as the crowd favorite, equipped with dual-mic Environmental Noise Cancellation (ENC) technology, revolutionizing communication for production teams in noisy environments.
Mars M1 Enhanced: A wireless monitor with a 5.5” touch screen, accurate color calibration, and a low latency of 0.08 seconds, ensuring a seamless monitoring experience.
Reflecting on the amazing Inter BEE 2023 journey, we appreciate the support we received from visitors, industry experts, brand partners, influencers, and media personnel. The event was a valuable opportunity to exchange ideas, establish business connections, and receive feedback from such a diverse group of people. We want to express our sincere appreciation for the support we received during the event. Looking ahead to the next Inter BEE in 2024, Hollyland is excited to showcase even more incredible technological innovations in audio and video production. We can’t wait to continue connecting creativity wirelessly with you in the future.
See you at Inter BEE in 2024!